Descriere & specificații

When you "just know" how a story should go... When you "have a feeling" about how that ad should run... When you "get overwhelmed" by columns of data or the idea of running numbers... Those are all types of intuition. Intuition, commonly misunderstood as being primarily driven by emotion, is actually a very quick ability to pattern-read, and is based in information-gathering that's done so quickly, you're not even aware you're doing it. But... if you're intuitive (about certain things only, or about everything), you can't use concrete or linear decision-making strategies. You might not be able to outline. You might not be able to plan in concrete terms. You might not be able to run those numbers. So, what does that mean for you? How do you go about understanding the intuitive brain you have? This book is written by two coaches who have worked with thousands and thousands of writers, many of whom are "intuitive" in some way. Because we've noticed patterns in how these authors make decisions, and in how process can work in an intuitive way, we wanted to share this book with you. Inside this book, you will find: * the five types of intuition (and how to tell if you have them) * the most common patterns of intuitive writers (and how to cope/strategize with that difference) * the difference between running ads as an intuitive, and running ads as a concrete * guidance for running an intuitive-decision-making business (especially as an entrepreneur) * when not to trust intuition * a